The Why Engine CEO Edition - Hardcover

Inhaltsangabe

You will discover how Zappos and Google have created a culture unlike any of their competitors—and the step-by-step process to build a powerful cause in your business. We will help you discover your WHY. We will show you how to create messaging around it so that you attract those who believe what you believe. We will breathe life into your cause and ignite your culture. We will yze your Employee and Customer Journeys, and share ways to build inspiration into both. This book is not about philosophy. It’s about tools—business tools that you can use immediately to improve your organization both internally and externally.

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