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Traversing the Valley of Death: A practical guide for corporate innovation leaders - Softcover

Markham Ph.D., Stephen K; Mugge, Paul C

 
9780990985310: Traversing the Valley of Death: A practical guide for corporate innovation leaders
Softcover
ISBN 10: 0990985318 ISBN 13: 9780990985310
Verlag: Stephen K Markham, 2014

Inhaltsangabe

Traversing the Valley of Death is for managers with responsibility to grow revenue and market share or open new markets and lines of business. The process contained in this book provides a complete system to create new value starting with early needs assessment and continuing through detailed business planning and organizational adoption. This is an advanced book; it assumes managers are well initiated into their markets and company capabilities.

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Über die Autorin bzw. den Autor

Stephen K. Markham, Ph.D., and Paul Mugge are the former and present Executive Directors of the Center for Innovation Management Studies (CIMS) at North Carolina State University. CIMS is a unique industry-academic collaborative focused on how organizations implement innovation.

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Verlag
Stephen K Markham
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
0990985318
ISBN 13 
9780990985310
Einband
Taschenbuch
Anzahl der Seiten
214
Kontakt zum Hersteller
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