Digital Lift: Digital Success Principles For Marketing Leaders - Softcover

Inhaltsangabe

“There's a big difference between being a rocket and being shot out of a cannon. Ninety-five percent of all digital marketing programs are the latter.” – Andrew Dennis In compact and provocative chapters, Digital Lift shares focused, proven principles practiced by global marketing leaders to achieve digital success. It provides actionable insight and guidance to help marketing executives overcome key digital challenges spanning leadership, strategy, focus, change, teams and execution. Join the marketing leaders who leverage the success principles in Digital Lift to confidently drive digital marketing performance improvement and program ROI.

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