Stop Racing in a Blindfold!: Big Data + Pricing Science Drive Bigger Profits - Softcover

Inhaltsangabe

There has been a surge in business-to-business market changes and customer demand for pricing transparency—juiced in part by the aftermath of the pandemic and its supply chain disruptions.

This updated 2nd edition provides a conversational introduction that shows how every business can apply data science capabilities to their pricing challenges. The author has been applying the basic tools and techniques of AI/ML to pricing challenges across 25+ different industries for over 32 years.
Some of them any topics addressed are:

• Why a one-size-fits-all general price increase hurts profitability.
• Why pricing analytics (like price waterfalls) are useful but are not a silver bullet.
• What challenges businesses face when using just a business analytics reporting approach.
• What price segmentation is and how it benefits businesses.
• What four key steps drive a pricing science solution.
• How pricing science helps Sales avoid leaving money on the table and helps them win deals faster.
• Why improving profitability is not just a technical task, it is a leadership and management challenge.

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