How to Master the Media v3.0 - Softcover

Inhaltsangabe

How to Master the Media v.3.0 is the definitive textbook by veteran journalist and media trainer George Merlis on the subject of controlling media interviews. Drawing on his four-decade high-level career in print and broadcast journalism as well as his three decades as a media trainer, Merlis brings together in these pages the definitive techniques for controlling any media encounter, from the friendly chat with a local reporter to the challenges of a 60 Minutes investigative expose. This example-filled, contemporary and updated textbook contains a wealth of information on new media, new techniques and new behavioral science, giving readers tools to effectively reach the public through media interviews. There is also a chapter on crisis communications which any institutional spokesperson will want to read. And there is an all-new chapter explaining how the 2016 presidential campaign served as a proof of concept for the rules Merlis has devised.

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