Service Design: Pocket Guide - Softcover

Inhaltsangabe

We are immersed in services every day. We use the internet. We watch television. We travel on public transport. We shop and study. We drink coffee and eat at restaurants. We use government services, and we go to movies. In the United States employment in service industries has steadily risen from around 60% of the overall population in the 1950s to around 90% today. In most Western countries approximately 70% of GDP is currently generated by services. Service design has growing significance for designers. Service design requires new design skills. Services are not tangible and physical and services change over time. This book details the skills needed by a designer to design services, experiences and systems of products and services. Described in easy to understand language: Some definitions of service design History of service design Types of services Components of services What differentiates services Why do service design Service touchpoints The growth of the service economy Postindustrial economies What is Design Thinking Process of service design Around 100 service design methods described step by step. This book is an indispensable reference for: architects and designers in all design disciplines Architects, industrial designers, interior designers, Engineers and Marketing professionals Executives and senior business leaders Decision makers in R&D of products, services, systems and experiences Teachers and students

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