Now you can know with certainty why sales fail and how wins are won.
You might be interested to know that most people who sell solutions to customer problems in highly competitive markets use a sales process with 8 phases, 44 steps, and potentially 200 action items.
No wonder sales sometimes fall apart for no apparent reason. That's a lot of steps in the B2B sales process!
This book describes these phases, steps, and action items in Strategic Sales Plan: Why Sales Fail and How Wins Are Won.
The book is 100 pages of research- and evidence-based sales expertise, written in a numbered and bulleted format, making it easy to confirm and validate which phases, steps, and action items fit what you sell.
Instructions for Best Practices Use
This bestselling book includes a diagnostic checklist in the back for quick reference.
See www.BobDeGroot.com for more sales, sales management, and customer service skills books by Robert DeGroot.
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Robert "Bob" DeGroot, MEd, DCH, is the founder and president of Sales Training International. He is an author, counselor, consultant, sales professional, and trainer with more than thirty years of experience in sales, training, and psychology. After completing his military service in the US Coast Guard, he attended college where he earned a Bachelor's in Psychology and a Master of Education in School Psychology from Texas State University. Later in life, he earned a Doctorate in Clinical Hypnotherapy from the American Institute of Hypnotherapy. He's had rewarding careers in both the mental health sciences and in sales. The magic in sales happened for Bob when he discovered the psychology that made sales techniques work successfully in some situations but not in others. His studies in human motivation, buying behavior, and persuasion led him to develop a different perspective that is evident in this latest book. Bob is the author of Psychology for Successful Selling (Branden Publishing Company, 1988), and Trance Formed Body (Doctor Hypnosis, 2015). Additionally, he's written and developed more than seventy training courses, fifty web-based training courses, and forty plus e-books in the professions of psychology, sales, sales management, and customer service.
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