Partnership or Partnersh*t: You Decide: How to Build Your Business Partnership on the Strongest Foundation There Is- A Human Foundation: Volume 1 (The Partnersh*t Series) - Softcover

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Patty Soffer is a renowned brand strategist and partnership coach who incorporates Building a Human Foundation into all that she does. Her path has taken her from a delightful childhood in a tiny Midwestern town to a 15-year career as a top fashion, beauty and television model in New York, Milan and Tokyo. She opened a successful high-end fashion retail store, where, she says, her best decision was to hire a talented manager so she could pursue what she really loved to do, which was to learn and write. She went on to graduate magna cum laude at age 40, with a degree in journalism and mass communications. Shortly thereafter, Soffer co-created one of the South’s hottest branding and design firms with her business partner, all while raising her two kids as a single parent. Until its dramatic implosion, the firm stood front and center as an award-winning, rising star in the nation, serving a roster of clients that included McDonalds, Marriott, Heineken, Sol Melia Hotel Group, The Related Group, Turnberry Associates, Aventura Mall, Buccini Pollin Group, Perry Ellis, Dawson Company Atlanta, MDM Group’s Metropolitan Miami, Midtown Miami, Gary Hall, Jr. Foundation for Diabetes, The Humane Society and many others. Over the years, the firm collected nearly 100 Addy and other industry awards and was named one of the Hot 500 companies in the nation by Entrepreneur Magazine. Currently, Soffer is consulting with businesses and partners who understand the value of building a Human Foundation, and also acts as a brand strategist for special projects. This is her third book.