Does Your Brand Need A Spanking?: Move your brand from bashful to badass - Softcover

Über die Autorin bzw. den Autor

Andrea Fitting is a brand philosopher, Fulbright Scholar and not-quite-five-foot rouser of rabble. She was the owner of Fitting Group, a Challenger Brand Agency, for 30 years and now works her magic for a healthcare startup. Andrea was born in Budapest, Hungary and became a refugee during the Hungarian Revolution. As a result, she has always been a bit of a Challenger Brand herself. In a past iteration of her career, she earned a Ph.D. in Archaeology and Anthropology, wielding a trowel, a plumb bob and a pick mattock with the best of them. Andrea has taught intrepid students of past cultures, traveled extensively to interesting places and loves to eat exotic food. If you find tortured phrases or wording in this book, just remember, English is Andrea’s second language.