The Science of Commerce: Succeeding in the Changed Medical Device Market - Hardcover

Inhaltsangabe

This book is tailored to the medical device industry professional and discusses the evolution of strategies and structures required for successful product market access. Rising health care costs have led to changes in how budget expenditures are assessed and allocated, introducing a Value Era of cost containment where payers now act as gatekeepers to the marketplace and physician s awareness of a new product is no longer sufficient to ensure its adoption. By considering value metrics payers increasingly use, companies can create research, development and commercialization processes that optimize their products potential for successful market access. The solutions described in this book are provided in the context of medical device industry but are also relevant and applicable to pharmaceutical products and will promote the comprehensive identification, development, and communication of product value in an environment where such value is essential to commercial success.

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