In this first of the series Humanity in the Machine: What Comes After Greed? world-renowned futurist, Brian David Johnson, counters the myth of runaway, soulless machines, by investigating how technology reflects the mission and values of the societies that create it. From high-speed NASCAR racing to high-speed financial trading, Johnson explores our intimate relationship with our machines and how we incessantly tune them for success, for profit, and routinely for greed. But what comes after greed? Understanding that we imbue our technology and machines with our humanity means we must think more closely about what we are building, why we are building it, and what we want our tools to accomplish. Can we optimize for something other than profit? Streamline for profit plus... other values: fairness, quality, safety or social responsibility. How do we comprehend the dark side of our choices? Ultimately Johnson discovers how we can design our machines and technology to become the reflection of our better selves?
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Brian David Johnson, Futurist The future is Brian David Johnson's business. He develops an actionable 10 -15 year vision for the future of technology and what it will feel like to live in the future. His work is called "futurecasting"—using ethnographic field studies, technology research, trend data, and even science fiction to provide a pragmatic vision of consumers and computing. Johnson works with governments, militaries, trade organizations and corporations. He is currently the resident futurist for the Intel Corporation. He speaks and writes extensively about future technologies in articles (The Wall Street Journal, Slate, IEEE Computer, Successful Farming) and both science fiction and fact books (Vintage Tomorrows, Science Fiction Prototyping, Screen Future and Fake Plastic Love). Johnson lectures around the world and teaches as a professor at The University of Washington and The California College of the Arts MBA program. He appears regularly on Bloomberg TV, PBS, FOX News, and the Discovery Channel and has been featured in Scientific American, The Technology Review, Forbes, INC, and Popular Science. He has directed two feature films and is an illustrator and commissioned painter.
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