Digital Wisdom: Thought Leadership for a Connected World (Shelly Palmer Digital Living) - Softcover

Inhaltsangabe

Why You Need Digital Wisdom.

The goal of this book is to give you a way to think strategically about how life and work are changing. Now you are a citizen in a connected world, this book gives you tools to become a digital leader, ready to tackle the new and sometimes troubling realities of a life in which all we are, all we do, and everything we own is expressed as ones and zeros – data that must be understood, managed, and safeguarded. In an all-access, 24/7-connected world, how do we drown out the noise to keep contact and connections meaningful? In a blur of innovation, how do you pursue what matters and ditch the merely passing? What happens if the grid goes down? And why does the sleeper threat of cyber terrorism represent the real apocalypse? Everything from creating an unhackable password to understanding the governance of a digital democracy, Digital Wisdom breaks down the major themes and gives you a map to navigate a connected world.

“As analytics unlocks the power of data marketers must immerse themselves in the connected world. In Digital Wisdom, Shelly Palmer explains how mastering the new digital realities can lead to extra degrees of freedom in your life and your business.” – Stephen Quinn, EVP & Chief Marketing Officer, Walmart

“… a brilliant, quick read, perfect for every executive” – Newsradio WBBM Chicago

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