"Retail Spaces: Small Stores, No. 2 builds upon the overwhelming success of the first volume and features more than 50 of the most innovative new small stores. With a plethora of small retail operations opening across the globe, and in all sectors of the retailing world, this exciting segment of the industry continues to drive retailing forward. The many recent success stories included in this book prove that small spaces and big sales do go hand-in-hand. With careful design and exciting visual presentation small retailers are generating profits that rival their much larger competitors and far exceed what the square footage would seemingly predict.
Although it's easy to focus only on the challenges of a small store, the advantages are significant and are emphasized in this new volume. In addition to the obvious savings in real estate and overhead costs, the small retailer has the ability to precisely focus the shopper's attention. Careful attention to store layout and visual presentation ensure that every item in a retailer's offering beckons to the consumer. The results are gems of the retailing world that entice shoppers to linger--and return again and again.
This book is an invaluable resource for retailers, interior designers, architects and visual merchandising professionals engaged in the future of retailing.
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Judy Shepard is the author of the first three books in RSD Publishing's Retail Spaces series, Small Stores under 250 m2 (2,700 sq. ft.); Food--Cafes, Markets & Eateries; and Restaurants and Bars. Additionally she has authored The Office Idea Book: Creative Solutions that Work and New Trends in Visual Merchandising, both published in 2012. Shepard is also the associate publisher of Retail Design International, the premier periodical for seeing the best in retail design, visual merchandising and display. She has designed and collaborated with Martin Pegler, to publish more than 25 books on store design, including the Stores of the Year and Store Windows series and she has authored books on visual communication, catalog design and retail branding.
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