"Enticing shoppers into the store--and convincing to them to buy--is not easy in today's marketplace. Faced with competition for the consumer's attention from every angle, the successful visual merchandiser or store designer must employ creativity and technology to turn their stores into must-see destinations. This book shows how successful retailers do just that.
Included in this book are more than 300 merchandise displays--on the selling floor and in the store window--as well as communications, graphics and digital technology. Examples from retailers of every size and sector are shown, ideas that can be adapted to make any store shine regardless of budget. Interspersed are interviews with leading VM managers and store designers.
This book will be a must read for retail professionals looking for ideas for their constantly changing in-store and window displays. Store designers will also find this book invaluable when designing or renovating a store, as it's essential to know how products will be displayed and what new technologies should be employed.
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