It is your choice to act with "first responder" urgency in your business, outside of an emergency or a crisis. Imagine applying this kind of focus and commitment to your most important goals and objectives. As a business consultant or coach--this is an incredibly powerful tool for helping to create value.
Why can The Power of Urgency give you the best system you may ever find for solving your biggest challenges? Because it is the fastest. If you can choose between a system that works when applied over a long period of time and one that works right now, which do you want?
From bestselling author Steve Chandler: "When I first met Will Keiper, I thought he had a bit of a problem. He wasn't a very good compromiser. His preference was to challenge "go-along-to-get-along" company cultures and people. He was a man on the move and he sometimes came off as impatient. Some called him "brutally honest"—with the emphasis on the "brutal" part. He would call it getting to the "obvious truth."
I later learned that what he had wasn't a problem at all. He had a special kind of objectivity and sense of urgency that was his alone. It was how he knew to be most effective. He preferred results—and rapidly. It was clear he had found amazing strength and enlightenment on the other side of his warrior's sword.
He had found his true calling as a genius change agent for-hire specializing in very rapid reversals of fortune. From failure to success, from stuck to moving, from broke to prosperous. He could go into a company, bring his own brand of applied urgency to its most challenging problems, turn things around for the better—and leave before they knew what hit them. Don't you wish we could all do that? Or, at the very least, have access to Will's brain to turn our own problems around that quickly? Prayer answered!
This book is proof that you can bottle this stuff. At least Will Keiper can, because as far as I know only he understands how to do this. I've spent my life studying systems that work to change businesses and lives. There aren't many that work, but this is one that does—maybe even the best one."
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