The pulse races, the head spins, and the breath quickens as readers step onboard a super aircraft carrier to discover amazing insights into business and life. Stepping from the flight deck into a general discussion of immersion experiences, the author demonstrates how individuals can harness a renewed thrill of the workplace for innovation and inspiration.Transformed by her own experiences on board the USS Stennis, the author, a seasoned marketing executive, explains how similar immersion experiences can change a business or a life forever. In these experiences, the extreme focus of mental and physical energy magnifies the imagination and sharpens the senses producing a dramatic view of the new. With senses fully engaged, individuals can push themselves far beyond their comfort zone to a new level of innovation and achievement.Sturgess provides the essential tools readers need to pursue big ideas: full engagement, a willingness to sacrifice, resilience, and flexibility in the face of nonstop stress. With these and other actionable tips on how to find and benefit from immersive experiences, the book pushes the reader to take the first step on a revelatory journey. Never stop looking, never stop learning, and never stop performing at top capacity with eyeballs out.
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A true thought leader and seasoned practitioner in driving growth through innovation, Donna Sturgess is the Global Head of Innovation at GlaxoSmithKline Consumer Healthcare. She is a visionary proponent of building brands through emotional strategies and sensory branding, and she frequently writes and speaks on these elements of remarkable brands and switching on a creative culture. Her articles have appeared in many magazines and books including Harvard Business Review, Brandweek, and Advertising Age.
The pulse races, the head spins, and the breath quickens as readers step onboard a super aircraft carrier to discover amazing insights into business and life. Stepping from the flight deck into a general discussion of immersion experiences, the author demonstrates how individuals can harness a renewed thrill of the workplace for innovation and inspiration.Transformed by her own experiences on board the USS Stennis, the author, a seasoned marketing executive, explains how similar immersion experiences can change a business or a life forever. In these experiences, the extreme focus of mental and physical energy magnifies the imagination and sharpens the senses producing a dramatic view of the new. With senses fully engaged, individuals can push themselves far beyond their comfort zone to a new level of innovation and achievement.Sturgess provides the essential tools readers need to pursue big ideas: full engagement, a willingness to sacrifice, resilience, and flexibility in the face of nonstop stress. With these and other actionable tips on how to find and benefit from immersive experiences, the book pushes the reader to take the first step on a revelatory journey. Never stop looking, never stop learning, and never stop performing at top capacity with eyeballs out.
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Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G0984585907I3N00
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Anbieter: Books From California, Simi Valley, CA, USA
hardcover. Zustand: Good. Artikel-Nr. mon0003268657
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Anbieter: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, Vereinigtes Königreich
Zustand: Very Good. minor wear to cover, otherwise fine. Artikel-Nr. 079594-10
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