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Eyeballs Out: How to Step into Another World, Discover New Ideas, and Make Your Business Thrive: How to Step into Another World, Discover New Ideas & Make Your Business Thrive - Hardcover

Sturgess, Donna

 
9780984585908: Eyeballs Out: How to Step into Another World, Discover New Ideas, and Make Your Business Thrive: How to Step into Another World, Discover New Ideas & Make Your Business Thrive

Inhaltsangabe

The pulse races, the head spins, and the breath quickens as readers step onboard a super aircraft carrier to discover amazing insights into business and life. Stepping from the flight deck into a general discussion of immersion experiences, the author demonstrates how individuals can harness a renewed thrill of the workplace for innovation and inspiration.Transformed by her own experiences on board the USS Stennis, the author, a seasoned marketing executive, explains how similar immersion experiences can change a business or a life forever. In these experiences, the extreme focus of mental and physical energy magnifies the imagination and sharpens the senses producing a dramatic view of the new. With senses fully engaged, individuals can push themselves far beyond their comfort zone to a new level of innovation and achievement.Sturgess provides the essential tools readers need to pursue big ideas: full engagement, a willingness to sacrifice, resilience, and flexibility in the face of nonstop stress. With these and other actionable tips on how to find and benefit from immersive experiences, the book pushes the reader to take the first step on a revelatory journey. Never stop looking, never stop learning, and never stop performing at top capacity with eyeballs out.

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Über die Autorin bzw. den Autor

A true thought leader and seasoned practitioner in driving growth through innovation, Donna Sturgess is the Global Head of Innovation at GlaxoSmithKline Consumer Healthcare. She is a visionary proponent of building brands through emotional strategies and sensory branding, and she frequently writes and speaks on these elements of remarkable brands and switching on a creative culture. Her articles have appeared in many magazines and books including Harvard Business Review, Brandweek, and Advertising Age.

Von der hinteren Coverseite

The pulse races, the head spins, and the breath quickens as readers step onboard a super aircraft carrier to discover amazing insights into business and life. Stepping from the flight deck into a general discussion of immersion experiences, the author demonstrates how individuals can harness a renewed thrill of the workplace for innovation and inspiration.Transformed by her own experiences on board the USS Stennis, the author, a seasoned marketing executive, explains how similar immersion experiences can change a business or a life forever. In these experiences, the extreme focus of mental and physical energy magnifies the imagination and sharpens the senses producing a dramatic view of the new. With senses fully engaged, individuals can push themselves far beyond their comfort zone to a new level of innovation and achievement.Sturgess provides the essential tools readers need to pursue big ideas: full engagement, a willingness to sacrifice, resilience, and flexibility in the face of nonstop stress. With these and other actionable tips on how to find and benefit from immersive experiences, the book pushes the reader to take the first step on a revelatory journey. Never stop looking, never stop learning, and never stop performing at top capacity with eyeballs out.

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