Finding the Right Strategy: How to Grow Sales in a Title Insurance Company - Softcover

Hanson Ph.D., Chris R.; Lubeck Ph.D., Roger C.

 
9780983728184: Finding the Right Strategy: How to Grow Sales in a Title Insurance Company
Softcover
ISBN 10: 0983728186 ISBN 13: 9780983728184
Verlag: It Is What It Is Press, 2014

Inhaltsangabe

As a follow-up to their first book, Finding The Right Path: A Guide To Leading And Managing A Title Insurance Company, Chris Hanson and Roger Lubeck from Corporate Behavior Analysts, Ltd., share insights and experiences on the changing nature of sales in the Title Insurance Industry in their new book Finding The Right Strategy: How To Grow Sales in a Title Insurance Company. Finding The Right Strategy focuses on using time-tested concepts as well as new sales ideas for the evolving digital age and is based on the authors 23 years of consulting. Title industry executives, agency owners and managers, sales managers and account representatives will discover in Finding The Right Strategy, practical ideas and guidelines for the development of sales strategies and tactics. Finding The Right Strategy includes chapters on selecting sales strategies, branding, the importance of customer service as a strategy, determining what customers value, measuring customer satisfaction, sales skills, creating a sales plan, keeping sales staff accountable, and sales strategies in the digital age.

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Über die Autorin bzw. den Autor

Chris Hanson, Ph.D. is Executive Vice President of CBA. Chris holds degrees in Behavioral Systems Analysis and Clinical Psychology from West Virginia University. He has over 33 years of consulting experience in the public and private sectors. Chris has consulted with early childhood programs throughout the U.S. including establishing integrated services for HIV infected children and their families. Since 1991, Chris has advised and coached business executives and managers in the title industry. In 2011, he co-authored with his business partner Roger Lubeck, Finding The Right Path: A Guide To Leading and Managing A Title Insurance Company. Chris is an avid back-country skier, loves B&W photography, has two daughters, Lindsay and Kristan, and lives with his wife Cheriann in Chicago. ROGER C. LUBECK, Ph.D. Roger Lubeck, Ph.D. is President of Corporate Behavior Analysts, Ltd, and has over 30 years of consulting experience in real estate services, healthcare, higher education, manufacturing, and mental health. Roger has a Ph.D. in Experimental Psychology from Utah State University and degrees in Behavioral Psychology from Western Michigan University. In his career, Roger has been a business consultant, workshop leader, retreat facilitator, public speaker, speechwriter, assistant professor, researcher, parent trainer, and dogcatcher. Roger is married to Lynette Chandler, a Professor of Special Education and author. Roger is the author of three published novels and a number of publications on customer service, leadership, management, marketing, and sales.

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Verlag
It Is What It Is Press
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
0983728186
ISBN 13 
9780983728184
Einband
Taschenbuch
Anzahl der Seiten
284
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar