Rule 101: Entrepreneurs have an abiding sense of urgency, because they know that what they regret most is not the things they did do, but the things they didn't do.Today, everyone needs to think like an entrepreneur whether you work in your own business, a large company, a non-profit organization, or government. The life of an entrepreneur is filled with ups and down, successes and failures. Barbara Bry and Neil Senturia have experiences both. While failures are stressful, they often lead to exciting new opportunities - such as the weekly column they started writing in August 2011 for The San Diego Union-Tribune. This book is a collection of their favorite and most popular columns - stories of success and failure, baby steps forward and giant leaps back, hard work expended and good luck earned. Together these columns demonstrate the innovative spirit of San Diego and the inspiring can-do atmosphere of business today. Rule 75: You can't - until you can. Rule 3: You must go to every meeting and every event: in particular, the ones you know for sure will be a total waste of time.
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