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Inhaltsangabe
There are no rules in this book or in the marketplace of ideas. But there are patterns that you need to pay attention to. Opportunity Screams will reveal those patterns and present a framework that will provide clarity, stretch your mind, and empower you to bring your purpose and passion to life. It will help you put together ideas and information on unique and powerful combinations that nobody else has done before. The essence of the framework is based on how people in a culturally mature, choice-driven marketplace perceive the world, and how they make decisions and recommendations. The spirit of this little book, however, lies in the great photographer Cecil Beaton's impassioned plea, "Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of the commonplace, the slaves of the ordinary."
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Über die Autorin bzw. den Autor
Tom Asacker is the author of three critically acclaimed books: A Little Less Conversation and A Clear Eye for Branding, ground-breaking books that redefine business for the new, customer-controlled economy and Sandbox Wisdom, a heartwarming story about a CEO's search for meaning and success in the world of business and work. A popular speaker, Tom lectures to corporations, associations, and universities around the world, and works confidentially with executives and management teams at a number of world-class companies. Prior to his role as write, professional speaker, and corporate catalyst, Tom was an agitator in management posts at General Electric. He also founded an internet startup owned an electronics manufacturing firm, and was co-founder and CEO of a medical device company. He is recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc Magazine, MIT, and YEO as a past member of their "Birthing of Giants" entrepreneurial executive leadership program. Tom holds a degree in economics and business management and lives in the great Northeast.
Aus dem Klappentext
For decades information was power. Not any longer. The massive weight of available information is crushing entrepreneurs and organizational leaders as they try to stay afloat in today's fast-moving marketplace. Today, power comes from passion and purpose, and from the ability to screen, interpret, and translate the flood of information into actionable ideas.In Opportunity Screams, Tom Asacker distills more than 20 years of studying and deconstructing marketplace success and codifies it into a new perceptual map; one that illustrates how to get unstuck and unlock the heart and minds of your employees, your customers, and your community.The frame-changing book shifts your perspective with uplifting stories and fascinating anecdotes from the author's personal experiences as well as from dozens of well-known and no so well-known examples.Provocative and inspiring, Opportunity Screams offers a smart, powerful framework for organizations large and small to break out from the crowd and create lasting success in an age of choice, complexity, and change.
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Opportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy
Verlag:
Paramount Market Publishing, Inc., 2010
ISBN 10: 098198696X
ISBN 13: 9780981986968
Gebraucht
Hardcover
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G098198696XI2N00
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