Meet Murray

Inhaltsangabe

Almost every sales method can trace its origins to the experiences of corporations selling to other corporations. Great if you are selling to corporations but way off the mark if you are selling to small/medium businesses. Business owners are people, not corporations!

Every effective sales method begins with an understanding of the customer - his or her motivation and buying behavior. So if your customers include independent or small-to-medium sized businesses, then you need to understand your customer: the business owner.

Meet Murray, a business owner, an entrepreneur! For the record, Murray is a caricature, representing both male and female entrepreneurs. Murray is the independent, self-reliant and self-responsible spirit of entrepreneurialism. Murray starts hundreds of thousands of businesses every year. Murray drives the economic engine.

My name is Murray. You know me and do business with me everyday. There are about 24 million businesses in America and I run pretty close to every one of them.

I wake up in the morning thinking about my business.

All day long I work at my business.

And when I finally go home for the evening, I worry about my business.

If you re looking to have small-businesses as your customers, you better get to know me...My name is Murray!

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