Destination Branding for Small Cities: The Essentials for Successful Place Branding - Softcover

 
9780979707605: Destination Branding for Small Cities: The Essentials for Successful Place Branding
Softcover
ISBN 10: 0979707609 ISBN 13: 9780979707605
Verlag: Creative Leap Books, 2007

Inhaltsangabe

Branding is one of today s hottest and most misunderstood destination marketing concepts. Baker provides much needed clarity and shows how to successful a successful brand strategy for tourism and economic development. It is an essential handbook for place marketers that demystifies branding, provides steps to reveal a community brand, and uses real world examples, as well as proven tools, templates and checklists to launch a city brand that will generate broad stakeholder support and resonate with customers.

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Über die Autorin bzw. den Autor

Bill Baker is an internationally recognized expert in creating brand strategies for destinations of all sizes, ranging from nations to small cities. He has over 30 years destination branding and marketing experience in 25 countries and has been directly involved in some of the most respected and successful destination branding campaigns in the USA, Europe and Australia. Bill is a popular speaker in the USA and abroad on the many aspects of destination branding and tourism marketing.

Aus dem Klappentext

Branding is one of today s hottest and most misunderstood destination management and marketing concepts. It is now being adopted by tourism and economic development professionals, as well as government officials, marketing agencies, urban planners, academics and students. Destination Branding for Small Cities takes readers on a fascinating journey and shows how to orchestrate a successful brand for tourism and economic development. This is a must-read primer for city marketers that demystifies branding, shows how to uncover a Destination Promise?, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a city brand and make it more competitive.Destination Branding for Small Cities highlights ? Why branding is important to ambitious places ? The pitfalls in destination branding and how to avoid them ? The essential steps in brand planning for cities ? How to define your positioning and Destination Promise ? Critical questions to test your positioning, logo and tagline ? How to encourage stakeholders to be champions for the brand ? How to deliver outstanding brand experiences

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Verlag
Creative Leap Books
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0979707609
ISBN 13 
9780979707605
Einband
Taschenbuch
Anzahl der Seiten
191
Herausgeber
Baker Bill
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9780984957408: Destination Branding for Small Cities: The Essentials for Successful Place Branding

Vorgestellte Ausgabe

ISBN 10:  0984957405 ISBN 13:  9780984957408
Verlag: Creative Leap Books, 2012
Softcover