Customers Included: How to Transform Products, Companies, and the World - With a Single Step (Second Edition) - Softcover

Hurst, Mark

 
9780979368134: Customers Included: How to Transform Products, Companies, and the World - With a Single Step (Second Edition)
Softcover
ISBN 10: 0979368138 ISBN 13: 9780979368134
Verlag: Creative Good, 2015

Inhaltsangabe

Why do companies so often fail to give customers what they want? "Customers Included" provides a roadmap for any executive or entrepreneur who wants to create better products and services. Using real-world case studies-from Apple, Google, Netflix, and Walmart to an African hand pump, a New York City park, and the B-17 bomber-the book clearly explains why including the customer is an essential ingredient of success for any team, company, or organization. Mark Hurst, a pioneer in the field of customer experience, provides practical tips for a strategic, customer-inclusive approach that generates results.

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Verlag
Creative Good
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
0979368138
ISBN 13 
9780979368134
Einband
Taschenbuch
Anzahl der Seiten
204
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Verantwortliche Person
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