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The Authentic Brand: How Today's Top Entreprenuers Connect with Customers

Rosica, Christopher; Amos, Wally; Brown, Bobbi

 
9780979310119: The Authentic Brand: How Today's Top Entreprenuers Connect with Customers
ISBN 10: 0979310113 ISBN 13: 9780979310119
Verlag: NOBLE PR, 2007

Inhaltsangabe

The Authentic Brand: How Today's Top Entrepreneurs Connect With Customers, by Chris Rosica, reveals insights from 12 highly successful and prominent entrepreneurs who founded and grew their companies from small businesses into iconic brands. The book contains lessons and formulas that can apply to businesses of any size or industry, including effective leadership traits and beliefs. Ben & Jerry, Bobbi Brown, David Neeleman, Jet Blue; David Oreck; Gary Hirshberg, Stonyfield Farm; Jeff Taylor, Monster.com; Jerry Baldwin, Starbucks; Jim Koch, Samuel Adams Beer; Kate and Andy Spade; Roxanne Quimby, Burt's Bees; and Wally "Famous" Amos. How they shaped their brand identity, differentiated from the competition, gave back a portion of their success to causes, and created brand consistency are some of the subjects explored.

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Über die Autorin bzw. den Autor

Rosica is CEO of Rosica Strategic Public Relations, a top New Jersey agency, and is a long time member of the Entrepreneurs' Organization and Leadership New Jersey. He is a frequent speaker at industry conferences and tradeshows and recognized expert on branding, cause marketing, media training, and public relations.

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Verlag
NOBLE PR
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0979310113
ISBN 13 
9780979310119
Einband
Broschiert
Anzahl der Seiten
212
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar