Verwandte Artikel zu Build a Brand Like Trader Joe's

Build a Brand Like Trader Joe's - Softcover

Gardiner, Mark E

 
9780979167331: Build a Brand Like Trader Joe's
Softcover
ISBN 10: 0979167337 ISBN 13: 9780979167331
Verlag: bikewriter.com, 2012

Inhaltsangabe

Want to create a cult of customers devoted to your own brand? Then you need to read "Build a brand like Trader Joe's" Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising.

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Über die Autorin bzw. den Autor

Mark Gardiner is a partner and communications strategist for the advertising agency re: (www.revolutionaryoldidea) based in Kansas City. He was the subject of the acclaimed documentary film One Man's Island, and the author of memoir Riding Man, currently in development as a feature film.

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Verlag
bikewriter.com
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0979167337
ISBN 13 
9780979167331
Einband
Taschenbuch
Anzahl der Seiten
174
Kontakt zum Hersteller
Manufactured by Amazon on behalf of the author
https://www.amazon.de/hz/contact-us

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Luxemburg