Proving the Value of Meetings and Events; How and Why to Measure ROI by Jack J. Phillips (2007) Paperback - Softcover

 
9780979028502: Proving the Value of Meetings and Events; How and Why to Measure ROI by Jack J. Phillips (2007) Paperback

Inhaltsangabe

Essentially two books in one, it details how to use metrics to show the value of meetings and events, and provides case studies of actual application.

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