Selling the Fuzzy Widget: Secrets of Selling Professional Services - Softcover

Cortello, Craig M.

 
9780978990008: Selling the Fuzzy Widget: Secrets of Selling Professional Services

Inhaltsangabe

In Selling the Fuzzy Widget, Craig Cortello condenses his 18-year career ascent from entry-level computer drafting to National Sales Manager of a successful environmental consulting firm into 50 concepts that are the essence of selling professional services. These principles of relationship development, networking, and attitude differentiate the sale of services or ""fuzzy widgets"" from other selling environments.

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