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A nuts-and-bolts reference by the editors of PR News explores the changing face of public relations and the recent shift from media relations practices to more sophisticated marketing strategies, in a guide that challenges popular myths while citing the role of such developments as virtual and experiential marketing. Original. $100,000 ad/promo.
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The New PR: An Insider's Guide to Changing the Face of Public Relations
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Zustand: Good. Please note: below is a general description of how we classify our condition types. If you would like a closer look or have any specific questions, please feel free to send us a message, and we will gladly check it for you. Condition descriptions: UsedlikeNew: Barely any signs of use, almost like new. UsedGood: May show some light signs of use, such as slight discoloration or a name written on the front endpaper, but generally no markings or notes in the text. UsedAcceptable: Book in acceptable condition. May show signs of use, such as some discoloration, reading creases in the spine, underlining, notes, slight dirt on edges, dog-eared pages, or a bent spine. New: Book is new. ON 1-4 280518. Artikel-Nr. 9780978918200
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