Doug Stevenson's Story Theatre Method: Strategic Story Telling in Business

Inhaltsangabe

Doug Stevenson s Story Theater Method (formerly titled: Never Be Boring Again) is unlike any other book on speaking skills. It teaches a breakthrough method that can help you make dynamic business presentations in front of any audience, anytime, anywhere. This book focuses on strategic storytelling for business, training, motivation and sales. Learn how to choose, craft and deliver stories that make a point, teach a lesson, or sell a product or service. A powerful story - well told - is your secret to connecting with clients, colleagues and customers. With Doug Stevenson's Story Theater Method, you can become a magnetic speaker with the power to attract and hold any audience's attention. You'll learn how to: use strategically chosen stories to sell your idea or product; use a nine step formula for crafting compelling stories; get your point across to insure maximum buy in; brand your message with a Phrase That Pays; incorporate humor so people laugh while they learn; get out of your own way and Stand in Your Power; and make dull and dry technical information come alive. Whether you are speaking to five or five thousand, these easy-to-understand-and-apply techniques will immediately enhance your professional credibility. Are you ready to be more motivating, memorable and magnetic? Bronwyn Fryer, the senior editor at Harvard Business Review states, There are two ways to persuade people. The first is by using conventional rhetoric, which is what most executives are trained in. That s not good enough, because people are not inspired to act by reason alone. The other way to persuade people and ultimately a much more powerful way is by uniting an idea with an emotion. The best way to do that is by telling a compelling story. Other presentation skills books tell you to use stories, but they don t tell you how. Businesspeople who attempt to use stories recognize that there is an art and science to telling them, but they don t know where to go for instruction. I wrote this book for business professionals, salespeople, entrepreneurs and executives who want to use stories in a business environment. This book walks you step-by-step, through the process of choosing and crafting a story that makes a point, illuminates an idea or sells a product. This is strategic storytelling for business using a systematic method. It is pragmatic theatricality to achieve a desired result. In this easy to read book, you ll learn how to: use strategically chosen stories to sell your idea or product; use a nine step formula for crafting compelling stories; get your point across to insure maximum buy in; brand your message with a Phrase That Pays; incorporate humor so people laugh while they learn; and make dull and dry technical information come alive.

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