Bly on Direct Marketing - Hardcover

Inhaltsangabe

McGraw-Hill calls Bob Bly "America’s top copywriter." His book, The Copywriter’s Handbook, is considered by many to be the "Bible" of copywriting, and was cited as a "mini-classic of direct marketing" by the Direct Marketing Club of New York. The legendary David Ogilvy said, "Every copywriter can improve by reading this book. And that includes me."

Now, in Bly on Direct Marketing, you get Bob Bly’s most up-to-date marketing strategies and tactics for increasing your response rates, both online and offline—new writing never before available in book form.

Includes:

* How to charge—and get—a premium price for your product. * Understand your customer’s ‘core buying complex’ with the BDF formula. * Rosser Reeves’ ‘lost’ three-part formula for creating a winning USP. * The five most common subscription marketing mistakes and how to avoid them. * What works best: long copy or short copy? * Ten steps to online marketing success with the ‘Agora Model.’ * The awful truth behind Search Engine Optimization (SEO) copywriting. * Thirty-eight winning ideas for your next headline. * Overcoming reader skepticism with the ‘secondary promise.’ * What Donald Trump can teach you about direct marketing. * And much more….

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