How to Become a
Top Sales Representative or
the Best at Anything You Do
The purpose of this book is to give you those important ingredients that will propel you to the top of the sales rankings or to the top of whatever you do. Grasp the concepts in this book and "live" them and you will be the best of the best, no matter what you do in life.
Whether you are a sales representative or a plumber, this book is about being the best. Everyone must sell something every day of their life. People must sell themselves in interviews, to win bids or contracts, or to sell an idea to their boss. Think about it. Almost every interaction we have with other human beings requires us to sell ideas, a cause, political views or ourselves to customers, fellow employees or even to our spouses. Many things in life you get because you ask. So why not be the best at selling whatever it is you must sell in order to accomplish whatever you must accomplish. I can't think of anyone who shouldn't know how to do a better job of selling.
This isn't just a book for beginners or those contemplating sales. This book is for experienced, tenured reps as well. Several top representatives, who have read this book, indicated it was a great review, reminding them of things they had forgotten or they just quit doing. For those of you contemplating sales as a profession, or just starting in sales, this will give you a foundation on which to build your career and your life.
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Early in his selling career, Dean was a self-taught salesperson, reading every sales book he could get his hands on. He refined his skills as a sales rep and manager while spending 11 successful years at Johnson and Johnson. Within J&J's medical divisions, he earned many top awards for sales, marketing and sales management excellence. He was also Director of Sales and Marketing for Edwards Life Science Cardiovascular Division and is currently Region Manager for CarboMedics, Inc.
Throughout his career, in addition to his own successes, Dean has been able to closely watch what differentiated the top sales reps from the average while personally managing over 85 sale reps. He has been able to closely observe hundreds more, while working for eight unique companies. He saw time and again what made the best rise above the rest and he summarizes those things for you in this book. Dean has had the privilege to work with some of the finest sales reps and managers in the world and he brings those experiences to you.
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