Stop the Presses: The Crisis and Litigation PR Desk Reference - Hardcover

Richard S. Levick, Esq.; Larry Smith

 
9780975998526: Stop the Presses: The Crisis and Litigation PR Desk Reference
Hardcover
ISBN 10: 0975998528 ISBN 13: 9780975998526
Verlag: Watershed Press, 2007

Inhaltsangabe

STOP THE PRESSES: THE CRISIS AND LITIGATION PR DESK REFERENCE is a communications survival manual for the Internet Age. With over 50,000 copies in print, the second edition of this acclaimed book is a must-read for C-Suites, legal counsel, and communications specialists. Updated text includes fresh material covering the online media that are now so decisive for brand and reputation management, along with extensive discussion of recent industry crises, from product recalls to data security breaches. STOP THE PRESSES defines the best communications practices for corporations, countries, and high-profile individuals facing trials by fire in the Court of Public Opinion. Here are the dos and don'ts of crisis planning and media relations-print and broadcast as well as blogs and other online media-with in-depth analyses of cross-border issues, SEC investigations, law firm crises, product liability, antitrust, health care, and more. STOP THE PRESSES now includes an insightful preface by legendary brand guru Jack Trout.

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Verlag
Watershed Press
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0975998528
ISBN 13 
9780975998526
Einband
Gebundene Ausgabe
Auflage
2
Anzahl der Seiten
233
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar