Ansteckende Verpflichtung schaffen: Die Anwendung des Wendepunkts auf organisatorische Veränderungen ist wichtig für jeden, der sich für den Prozess der organisatorischen Veränderung interessiert. Es baut auf den vielfältigen Ressourcen der Tipping Point-Computersimulation auf, die auf Lektionen aus der öffentlichen Gesundheit, dem Systemdenken und der Organisationstheorie aufbaut. Creating Contagious Commitment simultaneously provides a solid foundation and helps the reader to think out of the box to create contagious, sustainable change. Illustrationen und Beispiele von Veränderungsinitiativen erwecken die Konzepte zum Leben und machen es dem Leser leicht, sie sofort auf seine eigene Veränderungsinitiative anzuwenden.
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