Web Sites for Culture: Essential Principles for Great Arts Web Sites - Softcover

 
9780972914123: Web Sites for Culture: Essential Principles for Great Arts Web Sites
Softcover
ISBN 10: 0972914129 ISBN 13: 9780972914123

Inhaltsangabe

Most arts Web sites are marketing opportunities waiting to happen. The key to unlocking the potential of your site is having a set of basic principles to guide your design efforts.

Web Sites for Culture provides a structured way of thinking about how to build and improve your arts Web site. You’ll learn how to think about basic issues of site strategy, conception, design and basic development, all written from a marketer’s perspective.

You’ll improve your site when you know:

What most arts sites are lacking What arts patrons really want from an arts site How to research your needs and develop a site strategy How to hire and manage an outside site design company How to test your site with your patrons What it takes to run your site once it’s launched How to get properly listed on Yahoo and Google

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Über die Autorin bzw. den Autor

Eugene Carr is the founder and president of Patron Technology, a leading online arts marketing software and consulting company in New York City. Mr. Carr has been a leader in online marketing for the arts since he founded CultureFinder in 1995, with an investment from AOL. His background also includes five years as executive director of New York's American Symphony Orchestra at Lincoln Center, as well as several years of corporate marketing experience at American Express. Mr. Carr is also a founder of "High Five Tickets to the Arts" a celebrated program that provides easy access to tickets for high school students in New York and several other cities in the US. Mr. Carr holds degrees in Cello Performance and History from Oberlin College and an MBA from Columbia Business School.

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Sprache
Englisch
ISBN 10 
0972914129
ISBN 13 
9780972914123
Einband
Taschenbuch
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