Inhaltsangabe
Projective techniques have been used for social, business and behavioral research for more than half a century. This is the first book to explain how these techniques have been, and should be, used in research settings. This book provides historical information about the development of projective methods, discussions of their underlying theories, instruction for methodological applications, and a framework for future research with projective techniques.
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Über die Autorin bzw. den Autor
Lawrence Soley is the Colnik Professor of Communication in the J. William and Mary Diedrich College of Communications, Marquette University. Aaron Lee Smith is an instructor and researcher in the J. William and Mary Diedrich College of Communications, Marquette University.
Aus dem Klappentext
Projective Techniques for Social Science and Business Research is a vital resource for researchers, instructors and students seeking a comprehensive reference on these long neglected research methods and instruments.
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