Sales Encyclopedia: The Most Comprehensive "How-To" Guide on Selling

For 100 years or more, the best salespeople have been slowly developing and cataloging best practices for their own use. Nowhere has all of this information been assembled at once until now. With the publication of Sales Encyclopedia, salespeople and sales managers have a single-volume source for information on every facet of the sales process. In 47 chapters and 678 pages, six authors with a combined 143 years of sales experience guide both new and experienced sales staff through every step of selling. In a clear, easy-to-digest style, the six authors provide a comprehensive guide that will enable new salespeople to gain the equivalent of years of experience, and remind veteran sellers of why their game stays sharp.