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Morning Radio II - Softcover

 
9780971460201: Morning Radio II

Inhaltsangabe

In the history of radio, the importance of air personalities that truly make a difference has never been greater. "Morning Radio" was described as the "Bible" of personality radio, with an in-depth analysis of what makes successful morning shows. Now, "Morning Radio II" picks up where the internationally acclaimed book left off. It takes the principles of personality radio and helps you apply them to YOUR show. Morning Radio II is loaded with winning ideas, examples and strategies. You get detailed explanations and the secrets to success behind the winning ideas.

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Über die Autorin bzw. den Autor

Tracy Johnson is General Manager of KFMB AM & FM (Star 100.7) in San Diego. He has been recognized as one of America’s leading programmers by broadcasting industry organizations such as Billboard, Gavin, Radio & Records, Network 40 and more. In 1998, Johnson was honored as "Best Programmer in America" in a poll of industry experts in Radio Ink magazine.

Johnson’s programming accomplishments have been achieved by recruiting, developing, showcasing and establishing a "partnership" for success with top air talent. His unique perspective and skills in recognizing and managing talent has been the single most important ingredient in his impressive track record

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