The Big Picture: Essential Business Lessons from the Movies - Softcover

Coupe, Kevin; Sansolo, Michael

 
9780971154285: The Big Picture: Essential Business Lessons from the Movies
Softcover
ISBN 10: 0971154287 ISBN 13: 9780971154285
Verlag: Raphel Marketing, Incorporated, 2010

Inhaltsangabe

Get out the popcorn. It's time to enjoy your favorite movies ... with a business twist. "The Big Picture: Essential Business Lessons from the Movies" shows you how the stories in movies can inspire solutions in your business life. From brand marketing to ethics, leadership to customer focus, planning to rule breaking, everything you need to know about business is found in your favorite movies. The connection between the movies and business wisdom has been there all along. It took Kevin and Michael to bring it into sharp, digital-age focus. - Gerry Lopez, CEO, AMC Entertainment Inc. The Big Picture will open your mind about the power of storytelling, whether it s for a speech, a business presentation, or a one-on-one with a business associate or a member of your family. Great job, Kevin and Michael. You have given me a new reason to go to the movies. Jim Donald, CEO, Haggen, Inc. and former CEO, Starbucks Coffee Company

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Über die Autorin bzw. den Autor

Kevin Coupe has been a working writer all his professional life. For the past decade, he's had his own website/blog, Morning News Beat, providing what he calls business news in context, and analysis with attitude. In addition to speaking at hundreds of conferences in the U.S. and abroad and reporting from 45 states and six continents, Kevin has been a newspaper reporter, video producer, actor, bodyguard, clothing salesman, supervised a winery tasting room, ran two marathons (slowly), drove a race car (badly), took boxing lessons (painfully), and acted in a major (and obscure) motion picture. Kevin is married with three children and lives in Connecticut. Michael Sansolo has traveled around the world one supermarket at a time, yet stopped to climb the Sydney Harbour Bridge, the Great Wall of China, and Pikes Peak. A native New Yorker, Sansolo is a consultant and frequent speaker for the food retail industry, and is a contributing editor and weekly columnist for MorningNewsBeat.com, a daily newsletter on the retail industry. Sansolo was the senior vice president of the Food Marketing Institute and was editor-in-chief of Progressive Grocer magazine. Favorite book: The Big Picture (of course), and The Great Gatsby; favorite food: Sal's Pizza; favorite team: the Mets; favorite movies: read The Big Picture! Sansolo, his family, and his very annoying beagle live in the suburbs of Washington, DC.

Aus dem Klappentext

The Big Picture: Essential Business Lessons from the Movies shows you how the stories in movies can inspire solutions in your business life. From brand marketing to ethics, leadership to customer focus, planning to rule breaking, everything you need to know about business is found in your favorite movies. Want to know about brand marketing? Believe it or not, American Gangster and Sex and the City have some can t-miss information. Planning a big event? Take a new look at Hoosiers. Concerned about ethics? Then The Bridge on the River Kwai is your movie. Authors Kevin Coupe and Michael Sansolo have distilled lessons for your business and career from over 60 movies. After reading The Big Picture: Essential Business Lessons from the Movies, you ll never look at movies, or business, in the same way again.

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Verlag
Raphel Marketing, Incorporated
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0971154287
ISBN 13 
9780971154285
Einband
Taschenbuch
Anzahl der Seiten
232
Kontakt zum Hersteller
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