Who says telemarketing has to be torture, or that you have to be pushy to succeed with it? This book teaches you how to cold call using a consultative style. Learn how to feel way more comfortable making cold calls and how to prevent the urge to throw the phone out the window. Learn when telemarketing makes sense, and when it doesn't! And discover how to create effective, uncanned scripts. If you need more business, especially if you've tried telemarketing before, this is the book for you.
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Shawn Greene is an expert in increasing sales performance. She's taught thousands of people how to overcome one of the biggest roadblocks in selling--how to cold call successfully! Shawn's practical approach and humor take the pain out of cold calling and give you the edge to successful selling. Her clients include famous companies like Chevron and Wells Fargo Bank, and not-yet-famous entrepreneurs.
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