Potato Chip Difference: How to Apply Leading Edge Marketing Strategies to Landing the Job You Want - Softcover

Goodman, Michael A.

 
9780970208804: Potato Chip Difference: How to Apply Leading Edge Marketing Strategies to Landing the Job You Want

Inhaltsangabe

The Potato Chip Difference applies the same strategic approach to job-seeking and career planning that top management consulting firms use with major clients. It includes examples and case studies from the author's own experience to add practical real-world lessons that make this book a first and must read" for every job seeker.

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Über die Autorin bzw. den Autor

Michael A. Goodman has more than 30 years' experience in marketing management. Before beginning his consulting career, he held senior management positions with Procter & Gamble, Frito-Lay and International Playtex. Over the years, he has been involved in recruiting, hiring, training, evaluating, counseling and making career recommendations for hundreds of clients and individuals.

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