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Selling The Sizzle 2: The Sequel, The Magic + Logic of Entertainment Marketing - Softcover

 
9780968840023: Selling The Sizzle 2: The Sequel, The Magic + Logic of Entertainment Marketing
Softcover
ISBN 10: 0968840027 ISBN 13: 9780968840023

Inhaltsangabe

The Ultimate guide to entertainment marketing in what Barry Avrich is calling " the decade of distraction". Filled with valuable insight, tools and professional advice from those who have produced and marketed blockbusters and thousands of sold out events, Selling The Sizzle 2: The Sequel is must read before launching any kind of entertainment event. Selling The Sizzle 2: The Sequel is an updated copy of Avrich s previously successful book Selling The Sizzle and now features new chapters on promotions and product placement.

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Über die Autorin bzw. den Autor

Barry Avrich has been one of the top entertainment marketing gurus for over two decades. Responsible for hundreds of campaigns for movies, Broadway and touring shows and concerts, Avrich has helped his clients breakthrough, succeed and never blend in. Selling The Sizzle 2: The Sequel is Avrich s 3rd book on the topic of entertainment marketing. He is President of Endeavour, a Toronto based advertising agency and an award winning filmmaker. His recent film, The Last Mogul was called "Oscar Worthy" by The Hollywood Reporter.

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Erscheinungsdatum
1656
Sprache
Englisch
ISBN 10 
0968840027
ISBN 13 
9780968840023
Einband
Taschenbuch
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