Brain Surgery for Suits: 56 Things Every Account Person Should Know - Hardcover

Robert-solomon

 
9780967623498: Brain Surgery for Suits: 56 Things Every Account Person Should Know
Hardcover
ISBN 10: 0967623499 ISBN 13: 9780967623498
Verlag: Strategy Press, 2000

Inhaltsangabe

Account management is an ephemeral pursuit, not easily characterized by a precise skill set or checklist of responsibilities. Perhaps this is why so little has been written on account service, and why there are few sources account people can turn to if they want to refresh, refine, or confirm what they know.

"Brain Surgery for Suits" fills this need. It is indispensable for the veteran account person, for anyone new to or considering a career in account management, or anyone in between. With 56 ideas organized in ten fast-reading chapters, "Brain Surgery" outlines how to build better client relationships, work smarter with colleagues, develop more precise strategy briefs, make more effective presentations, run more productive meetings, and generally transform yourself from a capable account person into a superb one.

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Über die Autorin bzw. den Autor

Until 1999, when he left his position as president of direct and interactive marketing for New York ad agency Ammirati Puris Lintas (now Lowe Lintas & Partners), Robert Solomon spent more than 15 years in senior account management positions at leading international advertising agencies. Last year he founded Solomon Strategic, which provides marketing counsel to ad agencies, dot.com start-ups, and other client companies.

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Verlag
Strategy Press
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0967623499
ISBN 13 
9780967623498
Einband
Gebundene Ausgabe
Kontakt zum Hersteller
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Verantwortliche Person
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