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Managing Your Band: Artist Management, the Ultimate Responsibility : Includes New Business Models - Softcover

Marcone, Stephen

 
9780965125048: Managing Your Band: Artist Management, the Ultimate Responsibility : Includes New Business Models

Inhaltsangabe

(Book). One of the most comprehensive books available covering publicity, touring, contracts, branding, marketing, trademarks, merchandising and record companies, this latest edition includes new business models for succeeding in the virtual world, and new contracts for personal management and artists releasing their own digital product. Also features an expanded chapter on business management, new artist-manager court cases, and updated industry website listings.

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Über die Autorin bzw. den Autor

Dr. Stephen Marcone is Director of Graduate Music Studies and Professor of Music Art at William Paterson University in Wayne, New Jersey.

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