The New Political Targeting - Softcover

Über die Autorin bzw. den Autor

Hal Malchow is one the pioneers in persuasion mail marketing. Hal’s creative work has won numerous awards from the international Direct Marketing Association, the Direct Marketing Association of Washington and the American Association of Political Consultants. In the area of targeting, Hal pioneered the application of statistical modeling and data mining techniques in the political arena. These developments are described in his new book, The New Political Targeting, published by Campaigns & Elections. Hal also speaks and publishes regularly about campaign direct mail, and has been featured in the New York Times, Newsweek, The Washington Post and other national publications.

Before entering the direct mail business, he managed four major campaigns including the 1984 Senate election of Albert Gore, Jr. Hal holds a law degree from the University of the Pacific where he was named outstanding graduate of his class. Hal is the President of Malchow Schlackman & Hoppey, Inc., the nation's leading targeted political communications firm.