You may not believe it right now, but it is true. The recession is over! Sure, there will be a few more monetary 'wobbles and worries' to slow initial recovery, but nevertheless, recovery is on its way. Our return to prosperity will look different to times gone by, but it will happen, and happen soon. For now is the new business reality, especially for aspiring and mature Small to Medium Enterprises, (SME's). Exciting and possibly uncharted times lie ahead. The only question that remains is Are you and your business really ready? The economic environment is changing and both you and your business should be getting ready right now, innovating and preparing new ideas to take advantage of the opportunities coming your way. Economies change fast and this is nothing new. The reality of recent day to day trading, especially for some SME's, is usually just focussing on maintaining market share, proposition and profitability now. This is not unreasonable, it's been tough for the last few years and you don't need me to remind you of this. This book investigates ideas, new business practices, experiences and the reality of the dynamic recovery proposition that lies just ahead if you apply some thought, strategy, innovation, energy and robust planning. Are you and your business ready?
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Keith Churchouse BA (Hons), FPFS, Certified Financial PlannerFP(R), ISO22222 Personal Financial Planner Having worked in the financial services industry for over a quarter of a century, and qualified to a high level within UK retail financial services, Keith set up Chapters Financial Limited with Esther Dadswell in 2004, a Chartered Financial Planning company in Guildford, Surrey. The company is authorised and regulated by the Financial Conduct Authority. Keith also completed a BA (Hons) degree in Financial Services in 2007 with Napier University and became a Fellow of the Personal Finance Society in December 2007. In 2008, using Standards International, he was the fourth person in the UK to achieve ISO 22222 Personal Financial Planner status, the British Standard for Personal Financial Planners. Taking an avid interest in his local Surrey based business community, Keith became Chairman of the Guildford Business Forum in 2011 and is also Trustee to two excellent local charities, including Headway Surrey. At the time of writing, he is also Apprentice Ambassador to Guildford College and maintains various directorships of local companies. Keith has made regular expert comment in the local and national press and has frequently been interviewed on money matters on BBC local radio over the last seven years.
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