The Principles of Digital Engagement: How to Engage, Consult and Generally Get to Know Your Customers Using the Internet and Social Media - Softcover

Smith, Gez

 
9780957275409: The Principles of Digital Engagement: How to Engage, Consult and Generally Get to Know Your Customers Using the Internet and Social Media

Inhaltsangabe

The Principles of Digital Engagement is a comprehensive guide to engaging and consulting people through the Internet and social media. Rather than just teaching you the latest tools, websites and platforms, this book also teaches you the principles behind how to use them; principles which can then be applied to any situation you may find yourself in, leaving you future proofed as the technologies continue to develop.

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Über die Autorin bzw. den Autor

Gez Smith has been working in lean and agile for around 15 years, and over that time has coached and trained many thousands of people across the Americas, Europe, the Middle East, India and Asia. A three times graduate of the University of Bristol, he is a regular speaker at agile conferences around the world, and also runs a hugely popular podcast on agile transformation.

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