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Inhaltsangabe
International marketing professionals working in and with museums share their latest insights and experiences of attracting and involving a wide range of constituencies in this stimulating new book. Whether you're working with a world-class museum brand, or just beginning to think through what marketing means to your organisation, you'll be stimulated, excited and enthused by the imaginative, original - and very often inexpensive - ideas packed into this book. This series of practical, insightful essays covers the following key issues: * establishing, developing and managing the museum's brand * case studies of successful marketing initiatives large and small * how best to communicate with specific market sectors * the role of Human Resources in brand development * establishing a new attraction in a crowded market * marketing in a brand-hostile environment * analysing your audiences Marketing professionals from world-class institutions - including London's National Gallery, Tate Britain and the Natural History Museum - share their experiences and insights in this volume of specially commissioned essays.
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Reseña del editor
International marketing professionals working in and with museums share their latest insights and experiences of attracting and involving a wide range of constituencies in this stimulating new book. Whether you're working with a world-class museum brand, or just beginning to think through what marketing means to your organisation, you'll be stimulated, excited and enthused by the imaginative, original - and very often inexpensive - ideas packed into this book. This series of practical, insightful essays covers the following key issues: * establishing, developing and managing the museum's brand * case studies of successful marketing initiatives large and small * how best to communicate with specific market sectors * the role of Human Resources in brand development * establishing a new attraction in a crowded market * marketing in a brand-hostile environment * analysing your audiences Marketing professionals from world-class institutions - including London's National Gallery, Tate Britain and the Natural History Museum - share their experiences and insights in this volume of specially commissioned essays.
Biografía del autor
ALEXANDER GATES is the chair of the Department of Earth and Environmental Sciences at Rutgers University and a member of the graduate faculty of the New Jersey Institute of Technology. He has organized major earth science exhibits at the Newark Museum and the Liberty Science Center in Jersey City; leads the annual field trips of the Geological Association of New Jersey; serves as science advisor to the Palisades Interstate Park Commission and the New York-New Jersey Trail Conference; appears as a principal expert on the WNJN television documentary, The Highlands Rediscovered (2004); and has authored 150 professional volumes and papers on the tectonics of the Appalachians and Piedmont, as well as popular reference works, such as Encyclopedia of Earthquakes and Volcanoes.
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Creating Bonds : Successful Marketing in Museums: A Collection of Essays
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Creating Bonds: Successful Marketing in Museums
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