Inhaltsangabe
Why should you use your valuable time creating a document that tries to look into the future while the world is changing around you? How can you decide now what you will be doing in one year's time, or three or even five? And if you can't predict these things, what value would a plan have anyway? The usual perhaps trite answer is, of you don't know where you are going, how will you know when you get there? But there is far more than that to business planning. Creating a business plan means not only identifying all the factors in your area of operation, it also means developing a deep understanding of each of those factors individually and the way they combine to create your unique business situation. This guide will help you to do just that.
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Über die Autorin bzw. den Autor
Brian Brown has held senior management positions in engineering, manufacturing and finance. He is a freelance consultant working with both large and small organisations from private to public sectors, improving business performance through strategic change and training. He is a business graduate, Chartered Secretary and a member of the Chartered Institute for Personnel and Development. He currently lives and works in South Africa.
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The Easy Step by Step Guide to Writing a Business Plan and Making it Work
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