The Gorillas Want Bananas: The Lean Marketing Handbook for Small Expert Businesses - Softcover

The Gorillas want Bananas is a real underwear changing book, both frightening and inspiring. Frightening when Debbie and Joe explain why the money I've wasted on marketing has been inneffective, you know; the radio and magazine ads that no one responds to, the flyers that end up in the bin. Money out the window for no return. Inspiring because there are other ways of doing it which the book lays out before you. But don't think this book will do it for you. You still need to take action your self. I read the book through and then went back and read it again. I found even more things of value the second time round. This book will change the way you do your marketing. Your underwear might never recover! Fergus Morley

Why do some people seem to magically attract new business while others face rejection after rejection? What enables some businesses to build an enviable reputation without ever spending a penny on advertising while others do everything they can but still