A comprehensive guide to writing newsletters and articles, this text provides tips on how to get the brief right; how to open articles; how to use case studies; where to find experts; and how to design and lay out newsletters.
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Pamela Brooks spent ten years as a communications specialist for a blue-chip financial services company. She completed the Chartered Institute of Marketing diploma with distinction in the communications paper, then switched to working as a freelance writer. She has also produced newsletters for a local charity and has written extensively for the parenting, health and women's press.
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