T-shirts and Suits: A Guide to the Business of Creativity - Softcover

Parrish, David

 
9780953825448: T-shirts and Suits: A Guide to the Business of Creativity

Inhaltsangabe

Successful creative enterprises integrate creativity and business. T-Shirts and Suits offers an approach which brings together both creative passion and business best practice. Written in an engaging and jargon-free style, the book offers inspiration and appropriate advice for all those involved in running or setting up a creative business. Marketing, intellectual property, finance, competition, leadership - and more - are included in this guide. Examples of best practice are illustrated in eleven Ideas in Action sections featuring a range of creative businesses and organisations. David Parrish specialises in advising and training creative entrepreneurs using his own experience and international best practice. With a foreword by Shaun Woodward MP, UK Minister for Creative Industries and Tourism, this is an updated version of the Parrish's bestselling book, first published in 2005.

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9780953825424: T-Shirts and Suits: A Guide to the Business of Creativity

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ISBN 10:  0953825426 ISBN 13:  9780953825424
Verlag: Merseyside ACME, 2005
Softcover